B2B Marketers: How to Solve Your Top 4 Content Hurdles
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Today’s buyers have a strong appetite for useful and relevant information, but at the same time, resistance to being 'sold to'. The buyer's journey is up to 70% complete by the time they're ready to speak to Sales. So what's happening within that 70% of the journey? The answer is content consumption.
In this webinar, you'll learn:
- How to conduct a content audit as the starting point in developing an effective content strategy
- How to identify what content themes and formats will resonate with your audience, based on LinkedIn real-time audience insights
- How to maximize your budget to get the greatest output of quality content