The Eclipse of Online Ads

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In this report, marketing expert Rebecca Lieb explores why marketers need to focus on customer-centric marketing strategies that rely more on providing valuable content and less on media buys.

By synthesizing current research, industry trends, and the thoughts of 17 marketing influencers, the report gives you an informed perspective on how online marketing is changing—and what you should do to keep your audience engaged.

Rebecca Lieb (@lieblink) is an analyst, strategic advisor, and author covering digital advertising and media, encompassing brands, publishers, agencies, and technology vendors.

Speakers

Ural Cebeci

VP Marketing, Visually

Matt Cooper

CEO, Visually

Ann Handley

Marketer

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